Work
Fixing Broken Windows
Neglecting small usability issues in a digital product can harm the user experience and hinder overall user satisfaction. Fixing these shows a commitment to providing well-crafted and user-friendly experiences.

Kumu Design Career Growth Framework
Crafted a dual-track growth framework that provides structure and guidance for Kumu's product design team.

Inside Kumu: The Product Design Team's Processes
As Kumu's first product design lead, I organized and led rituals that fostered a culture of trust and effectiveness.

ING Help Center
Redesigned ING Philippines' digital bank support experience which led to improvements in the user experience, specifically, customer waiting time (-23%) and average handling time (-15%).

Philippine Airlines’ Website
Led the redesign of Philippine Airlines' website, focusing on content discovery and accessibility, leading to an increase in web users (80%), web sessions (93%), and direct search conversions (205%).