Kalibrr Landing Page
Engage with recruiters at key points of their journey to increase their success at hiring via the platform
Duration: 4 weeks
Research: Worked with Customer Success and Business Intelligence team
Prototyping: Sketch mockups
Testing: Analytics, iteration w/ clients
Strategy: Content + UX strategy
Visuals: Consistent with platform's visual design strategy
We identified the key points of a recruiter's journey where providing helpful reminders would increase the client/recruiter's chances of hiring a candidate, meeting their goals, and renewing their contract with Kalibrr.
We then created a re-engagement workflow around these key points and triggered emails based on certain scenarios or conditions.
We tested the re-engagement workflow with a randomly-selected group of clients and monitored them for a month. When those clients' hiring performance improved, we started rolling out the changes to everyone in the platform.
Below are some designs for the emails.