Nudge: Improving Decisions About Health, Wealth, and Happiness

Author: Richard Thaler and Cass Sunstein
Year Read: 2020
Summary Nudges is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. Nudges can come by aligning incentives, understanding mapping, providing defaults, giving feedback, expecting errors, and structuring complex choices. Nudges are useful when (1) choices and its consequences are separated in time, (2) choices are difficult, (3) choices rarely happen and have high stakes, and (4) choices provide poor feedback.

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