Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author: Ed Catmull, Amy Wallace
Year Read: 2017
Summary Any hard problem should have many good minds simultaneously trying to solve it. A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. The most creative people are willing to work in the shadow of uncertainty. Candor, safety, research, self-assessment, and protecting the new are all mechanisms we can use to confront the unknown and to keep the chaos and fear to a minimum. The process is not the goal. Making the product great is the goal.

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