Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Author: Rory Sutherland
Year Read: 2019
Summary In real life, most things aren’t logical—they are psycho-logical. ‘Context’ is often the most important thing in determining how people think, behave and act. There is no such thing as a rational or irrational belief–there is only rational or irrational behaviour.

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